Contributer: Philip Russom


Philip Russom, Ph.D., is director of TDWI Research for data management and oversees many of TDWI’s research-oriented publications, services, and events. Before joining TDWI in 2005, Russom was an industry analyst covering BI at Forrester Research, Giga Information Group, and Hurwitz Group. He also ran his own business as an independent industry analyst and BI consultant and was a contributing editor with leading IT magazines. Before that, Russom worked in technical and marketing positions for various database vendors.

  


All articles by Philip Russom


The Data Lake Is a Method that Cures Hadoop Madness

For years, Hadoop users have been managing data in ad hoc and arbitrary ways. It's time for more method and less madness.

Success in Omnichannel Marketing Depends on Analytics

It's not enough to have a single customer view, even one compiled from numerous customer channels. You must also expand marketing via advanced analytics.

Busting 5 Myths about Data Lakes

The data lake is still misunderstood by many data professionals.

Insights and New AI at Informatica World 2017

Highlights of the conference included inspirational user case studies, educational product demonstrations, and new product announcements.

Why Data Warehouse Modernization Must be Coordinated with Other Modernization Projects

Technology modernization rarely occurs in a vacuum. It usually supports or is driven by business modernization.

The Growing Need for SQL for Hadoop

Experienced data management professionals are adopting Hadoop, and they want to use their SQL skills and tools with Hadoop data.

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